Sysco Productions

AV Estimator

AV Estimator

Reports to

Sales & Marketing Manager




The Rickyard, Eashing Lane, Godalming, Surrey, GU7 2QA

Hours of Work

9:00 - 5:30 Monday to Friday and as required to fulfil duties 

Key Relationships

Clients, Key Project Stakeholders, Fit Out Contractors 

Sales & Marketing Team, Design Team, Project Management Team 

Main Purpose of Job

As a key member of the Sales team, the AV Estimator is responsible for managing, evaluating and coordinating project opportunities whilst developing relationships with key project stakeholders, including fit-out contractors, to ensure the timely delivery of quality proposals according to customer needs.

Working closely with the Sales Manager, the AVE will be responsible for closing opportunities from incoming leads (through partners, new and existing accounts) whilst exploring new business opportunities, driving revenue growth and delivering sales targets. 

Key Responsibilities

  • To build, develop and maintain strong, valuable customer relationships with fit-out contractors, acting as the lead point of contact for all project bid opportunities.
  • To evaluate in detail project opportunities and associated tender documentation, offering conclusive arguments for opportunity engagement.
  • To identify and triage new opportunities working closely with the Design department to review AV design specifications and recommend product selection
  • To manage the bid preparation process, through from triage to submission, attending site surveys where necessary and engaging in technical, commercial. resource review discussions with senior members of the Sysco team (Commercial / Projects / Design / Sales).
  • To review and understand technical drawings and schematics, whilst answering any technical queries from the Commercial/ Procurement department relating to AV.
  • To work closely with the Sales & Marketing Executive to produce proposal documentation and ensure the timely and successful delivery of proposals according to customer needs and objectives.
  • To deliver comprehensive project handovers to the Project delivery team, ensuring all specification, tender, post tender adjustments, caveats, project details and associated information are fully communicated.
  • To proactively help deliver the agreed budgeted sales and marketing targets.
  • To manage assigned opportunities within the CRM, developing prospects and opportunities through the pipeline.
  • To monitor and report on sales activities conducted, participating in sales meetings and delivering progress reports on KPl's.
  • To participate in the preparation of forecasting, helping to prepare business plans and schedules.
  • To support marketing activities, including attendance at events and conferences, both internally and externally.

Experience / Qualifications

  • A minimum of 3 years experience in a AV Technical Estimator role in similar environment.
  • Proven Estimator experience.
  • Demonstrable ability to communicate, present and influence credibly and effectively with internal and external stakeholders.
  • Experience in delivering set targets/ KPl's with a view to driving Sales performance.
  • Able to demonstrate sound Sales knowledge ideally from a similar industry.
  • Excellent listening, negotiation and presentation skills.
  • Excellent Knowledge of principles and practices of sales and account management functions.
  • Strong I.T literacy.
  • A sound commercial approach is essential.
  • Demonstrable experience of managing and creating strong working relationships with internal and external stakeholders.

Skills / Behaviour

  • Proven knowledge of AV systems/ design & integration preferable.
  • Proven team player.
  • Have support for the Sysco story.
  • Personable, presentable and good analytical skills.
  • Highly motivated.
  • Demonstrate strong commitment and passion.
  • Flexible hands on approach with a proactive approach.
  • Goal driven.
  • Persuasiveness.
  • Good planning and organisational skills.
  • Adaptable and versatile to variable customer demands and attitudes.
  • Resilience and patience.
  • Passionate about achieving goals and KPl's.

Apply Now

To apply for this role please email your CV to

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