Sysco Productions

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Museum & Heritage | Education

V&A: YOU SAY YOU WANT A REVOLUTION? RECORDS & REBELS 1966-1970

Staging a coup: evoking the 1960’s counterculture revolution.

Completed: 2016

Partners: Flemming Associates | The Hub | Nissen Richards | Fray Studio

V&A: YOU SAY YOU WANT A REVOLUTION? RECORDS & REBELS 1966-1970

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The Mission

To engineer an emotional journey into the revolutionary heart of the late 60’s to raise important questions about our world today.

Client Objective

To create a landmark London show to rival the V&A’s hit exhibition ‘David Bowie Is’ to generate success and profit both at home and on tour globally; balancing academic integrity with mainstream entertainment appeal.

Next: The Technology

The Technology

Pre-Visualisation

Software provided to the media teams with the necessary content templates for some of the more complex projection layouts. 

Artefact Rear Projection

Using simple archival objects and merging these with digital projection to create interesting displays.

Immersive Projection

An immersive projection with multi channel audio system, which recreated the iconic Woodstock experience.


Next: Methodology

What the Client Says

“It is important today to bring together diverse technologies in an exhibition. We wanted to present an exhibition that pushes the limits of the exhibition concept”.
- Martin Roth, Director & Geoffrey Marsh, Curator at V&A

What the Press Say

“A dizzying trip to the heart of the 1960s.”
- The Guardian

What the Press Say

“The show ends perfectly with a look forward to the future — computing and environmentalism at the fore — as we listen to John Lennon's Imagine and head to the exit filled with optimism.”
- Londonist
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