Many of our team have backgrounds in the performing arts, which is valuable asset, giving us a profound appreciation of what is required to create an emotive visitor experience.
With vast experience in sound design, Hugo excelled his career in permanent installations working at Shuttlesound, a leading UK professional sound supplier.
Following his successful project management of multiple large scale contracts, Hugo later established Sysco as a highly reputable audio visual systems integrator.
As Managing Director, he has overseen and progressed the company for 20 years, delivering high calibre projects that are recognised worldwide.
Mark began his career in London’s West End, initially as a stage manager and later as production manager on several major productions. In 1982, he set up Shuttlesound and, over the next 16 years, managed the development of this business.
Alongside Hugo, Mark established Sysco as a subsidiary of Shuttlesound in 1996 and in 1998 executed a management buy out, bringing Sysco into the Longcrest Group.
Guiding Sysco into its current internationally recognised status with a passion for business evolution, Mark now leads all R&D projects whilst focusing on instilling our core values in all areas of the business.
Formely European CEO of Sharp Electronics Europe and Managing Director of Vestel UK, Paul brings a wealth of expertise in building and leading multi national teams in dynamic change environments.
Having been on the Executive Board at Sysco since early 2016, Paul focuses his attention on applying his experience to help Sysco tell their story, leading strategic planning and development of business opportunities worldwide.
Jack gained valuable experience working within the Visual Systems Solutions department at Panasonic during a year in industry whilst at university and has since graduated with a Business & Marketing degree in 2015.
As part of the management team, Jack is responsible for leading and managing the company’s sales and marketing activities and campaigns to promote the different segments of the business and the services provided.
As a key member of the Sales team, James is responsible for managing and developing key long-term relationships with a portfolio of clients, ensuring the timely delivery of our solutions according to customer needs.
James focuses on cultivating new partnerships and supporting partners, suppliers and existing accounts with prospective projects and business opportunities.
Kerris provides support to the Sales and Marketing team with the design and implementation of sales and marketing material and assets to promote the service of Sysco to current and potential customers.
Graeme has extensive knowledge of technology systems and electrical engineering working with Sysco for nearly 20 years and now leads the design development on all major Sysco projects.
Working with clients, consultants and specialists he ensures the systems we provide perfectly fit the client brief, offering creative innovation and design consultancy on AV, IT and media delivery systems.
Nick graduated from university with an MSc in Engineering Design from Aston University with a keen interest in technology. After joining Sysco in 2014, Nick has gained a wealth of experience in system design and is now a trusted advisor to Sysco’s partners and management team.
Having built a strong portfolio of prestigious projects, Nick continues to lead the delivery of design engineering and he is responsible for setting, documenting, monitoring and maintaining design engineering standards across all Sysco design and delivery projects.
Having graduated with an MEng in Mechanical Engineering from Liverpool University, Mike joined the Sysco Design Engineering department in 2016 and has provided valuable support in the design development process on a number of projects and tender proposals.
Since joining the team, Mike has continued to develop his technical skills under the guidance of Graeme and Nick.
Keith is responsible for managing the day to day operations of the Production Engineering team and ensures that standards are met throughout the production engineering stage and project delivery.
Producing vital information for the engineers on site and for the client post opening, Keith is immersed in the delivery process, which facilitates the procurement, build and installation of all systems.
John oversees the performance, productivity, efficiency and profitability of organisational operations through the provision of effective methods and strategies.
As a key member of the Management Team, John is responsible for building and managing a team capable of delivering all Operational functions within the business including all project delivery functions, service delivery, IT support, R&D and Production support.
Daniel efficiently manages projects including the scheduling of material and labour resources, the coordination of works with all external stakeholders as well as assembling our team and subcontractors.
His structured approach to the management process ensures the successful delivery of all projects, communicating effectively with all project stakeholders to meet their demands.
Nikki is responsible for ensuring that the correct materials and labour resources are supplied for each project, coordinating with external stakeholders and ensuring the smooth running and delivery of projects whilst on site.
Nikki works very closely with Daniel, focusing on achieving our promise to clients whilst managing the delivery team throughout the project delivery process.
"It all began with the simple desire to put on a show, to produce emotion, to impart knowledge and leave a lasting impression"
Hugo Roche, MD
Jim has over 20 years’ experience delivering technical projects in permanent and temporary environments.
He has worked for Sysco on multiple large scale projects and his technical experience, crew management skills and ability to communicate at all levels of a project team make him an ideal site manager.
Will is responsible for carrying out the assembly, installation and testing of audiovisual hardware for bespoke projects on external client sites.
Prior to the commencement of works, Will acquires a thorough understanding of project requirements including technical, schedule, materials and scope of work.
Jamie is responsible for our relationship with content providers, handling the complex task of coordinating version control, encoding and loading onto target hardware.
He works very closely with the media producers ensuring they understand the content parameters and helping them test their output on target hardware.
Chris provides contracted service works as scheduled by the Service Coordinator and acts as the primary technical point of contact between Sysco and our service clients, cultivating key relationships such as at Ascot Racecourse and Roman Baths.
Warren is responsible for managing all stock movement and associated paperwork within the company whilst maintaining knowledge of worldwide exports laws.
Martin is responsible for the commercial and contractual management of all Sysco design, delivery and service projects whilst also providing organisational and administrative leadership for commercial functions within the Project Delivery Team such as procurement planning.
Sarah works closely with the our Commercial Manager and Project Managers to provide day to day support with all related Project Team and commercial administrative duties.
A key role within Sarah's function is managing the procurement schedule ahead of project delivery.
Lynne works closely with the Managing Director in providing day to day support with all administrative and office management and also supports the wider business with any requirements as and when they arise.
Reporting to the Financial Controller, Tamara is responsible for maintaining accurate accounting records of the business and assisting with the development of processes which ensure timely and precise financial reporting.
We are not just an Audio Visual agency. We are not just a Design agency. We are not just a Tech agency. We create emotive visitor experiences for our ambitious clients. We add value beyond features and specifications. In order for us to do this, our highly skilled freelance community helps us create a flexible resourcing model which allows us to take on projects immediately, and our rapid project delivery model allows us to deliver a project on time and to a very high specification.