Sysco Productions

Glenfiddich - Valley of the Deer at The Green Bar, Hotel Cafe Royal

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Glenfiddich, the world’s most awarded Single Malt Scotch Whisky, partnered with iconic 5-star Hotel Café Royal, to create a serene winter experience within the Green Bar – titled ‘Escape to the Valley of the Deer’. Offering a limited-edition and specially curated whisky dessert pairing menu by Hotel Café Royal’s iconic Head Pastry Chef, Michael Kwan, visitors enjoyed a unique set of sweet couplings each paired to perfection with an opulent array of Glenfiddich’s finest single malts. 


As part of the design, Sysco collaborated with the team at 5HT to abstract The Valley of the Deer concept into an impressive digital surrealist landscape. Using 7000 Lumen rear projection, media content was displayed within the door frame to reveal Glenfiddich’s iconic stag beyond the glass panels. Seamlessly disguised guaze embedded within the door acted as the perfect canvas to present this custom designed digital illusion, which enhanced Glenfiddich’s brand presence, as well as heightening the overall visitor experience.