Museum & Heritage | Education

V&A: YOU SAY YOU WANT A REVOLUTION? RECORDS & REBELS 1966-1970

Staging a coup: evoking the 1960’s counterculture revolution.

Completed: 2016

Partners: Flemming Associates | The Hub | Nissen Richards | Fray Studio

V&A: YOU SAY YOU WANT A REVOLUTION? RECORDS & REBELS 1966-1970

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The Mission

To engineer an emotional journey into the revolutionary heart of the late 60’s to raise important questions about our world today.

Client Objective

To create a landmark London show to rival the V&A’s hit exhibition ‘David Bowie Is’ to generate success and profit both at home and on tour globally; balancing academic integrity with mainstream entertainment appeal.

Next: The Technology

The Technology

Pre-Visualisation

Software provided to the media teams with the necessary content templates for some of the more complex projection layouts.

Artefact Rear Projection

Combining simple archival objects with digital projection to create interesting displays.

Immersive Projection

Cinematic 13m x 5m video projection with a multi-channel audio system, recreating the iconic Woodstock experience.

Next: Methodology

1

Imagining

2

Engineering

3

Implementation

4

Synthesis

Seamless Support

Ensuring a seamless and pixel perfect experience throughout the exhibition involved going to extraordinary lengths to re-edit and fine tune every minute detail behind the story to ensure the spell was never broken.

Next: Testimonials

Precise Execution

Being flexible and developing protocols such as device agnostic cabling that allowed for seamless iteration as and when creative challenges arose. Close collaboration with Sennheiser was key to unfold a journey through music and time using precise audio tracking.

Customised Experience

Our prowess in producing meticulous engineering detail enabled us to contrive clandestine and custom built technology to covertly deliver music and film amongst priceless artefacts; all housed within this fragile, historic building.

Creative Ambition

Through comprehensive visualisation of the V&A’s curatorial ambition we were able to create a landmark London show to evoke the 1960’s counterculture revolution that would conjure rather than recreate the spirit of the era.

What the Client Says

“It is important today to bring together diverse technologies in an exhibition. We wanted to present an exhibition that pushes the limits of the exhibition concept”.

What the Press Say

“A dizzying trip to the heart of the 1960s.”

What the Press Say

“The show ends perfectly with a look forward to the future — computing and environmentalism at the fore — as we listen to John Lennon's Imagine and head to the exit filled with optimism.”

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