Sysco Productions

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World Expo


Creating an immersive landscape of the UAE’s past, present and future.

Completed: 2015


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The Mission

To engineer an inspiring vision of the young country’s history, engulfing visitors from across the world into the ‘real’ UAE. 

Client Objective

To create a world-class expo pavilion, using the United Arab Emirates’ culture, landscape and traditions to educate and engage visitors with the theme of the expo:
"feeding the planet, energy for life”

Next: The Technology

Media Cubes

A dual sided cube provided a Pepper’s Ghost effect which augmented real 3D objects with overlaid ‘holographic’ like HD animations and an AR experience.

Rap Capture App

A video capture, interactive element engaged visitors in a live rap which was then played back to the audience at the end of the show. 

Cinematic Projection

A 170-degree cylindrical auditorium where visitors watched a creative multi-projection, multi-channel audio production carefully choreographed with synchronised lighting and effects.

Pepper's Ghost Projection

The ‘Future Talk’ exhibit delivered an impressive presentation of mind-bending synthesis of holographic-like illusion, layers of media projection, and animated stage objects. 

Next: Methodology

Creative Ambition

Having a comprehensive understanding of the creative ambition of the client helped us to construct a world class Expo Pavilion, which took inspiration from the UAE culture, landscape and traditions and helped to educate and engage visitors with the core theme of the expo.

Customised Experience

Creating a state of the art, theatrically entertaining, and technologically interactive ‘Main Show’, engaged the audience in the narrative whilst validating the importance of the client’s story by weaving the UAE’s rich heritage into  an inspiring vision of the country’s future.

Precise Execution

Planning for every eventuality, undertaking endless testing throughout every phase and mediating between the client and stakeholders helped to transform a significantly delayed project with an extremely challenging architectural design and environment into a highly successful delivery.

Seamless Support

Assisting with additional on-site support, working incredibly long hours and utilising as much of the company’s resources ensured the successful delivery of the design and final project in time for the grand opening, despite all onsite problems and short delivery timeframe.

Next: Testimonials

What the Client Says

“The technologies we’re using weren’t available in 2010,” said Dr Vine, drawing comparison with the UAE’s prize-winning pavilion at Shanghai that year. "In terms of the shows, it’s really cutting edge … we’re very pleased with the result.”
- Dr Peter Vine, Pavilion Project Director (The National, UAE)

What the Press Say

“Some 145 nations are participating in the World Expo 2015 being held in Milan and which finishes on 31 October. Our star of the show was undoubtedly the UAE Pavilion which was emotional, challenging, thought-provoking, yet managed to educate and engage.”
- AV Magazine

What the Parters Say

“In all our years working with AV suppliers none have had such a positive attitude and determination for the best possible outcome as Sysco”
- Greg Hobden, FQC Media & Senior Coordinator for the Pavilion
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