Sysco Productions

UNIVERSITY OF READING: MUSUEM OF ENGLISH RURAL LIFE

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Completed

© University of Reading

Following a £3 million redevelopment project, The Museum of English Rural Life at Reading University reopened with newly transformed public displays. The rejuvenation of the museum, completed in October 2016, features nine new interactive and immersive galleries, centered around the concept of ‘Our Country Lives’ which aim to challenge visitor’s perceptions about rural England by revealing the historical and contemporary relevance of country life. Stories are narrated through memories, archive film and photographs of rural life in England.

Kate Arnold-Foster, Director of MERL said: "We felt previously that some objects were self-explanatory but now we've realised they need more explaining, and we have embraced digital media throughout this new project by including various interactive elements."

Penny Richards of Pringle Richards Sharratt Architects (GuM Studio) said: "Our vision was to create opportunities to explore the collection through a series of interpretive ideas and themes. "Each is contained within a newly created architectural space, providing a stimulating visual experience and showing the collection in an innovative and intriguing way."