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Showcasing cutting edge business solutions in a physical and virtual environment
Partners: AB Creative | Hart Wilcox
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To create a customer experience that offers visitors the opportunity to see and experience the many different solutions offered by Panasonic as part of their brand proposition ‘Freedom through Innovation’.
To demonstrate the capabilities of leading Panasonic products and business technology solutions as part of an immersive and theatrical journey.Next: The Technology
From the entrance to the experience centre, a ribbon wall displays relevant case studies and example applications of Panasonic technologies. Comprising of six LCD screens in assorted sizes and orientations, key industry verticals are presented as either a single image or a composition of independent entities. Powered by two disguise 4x4pro media servers, the customer’s name is skillfully integrated in to the content in real time, to personalise the experience.
‘Panatown’ takes the user on a journey into one of eight virtual vertical environments, where three common pain point challenges are presented alongside their respective solutions, all controlled by a central FZ-G1 Toughpad device. A combination of four large scale projections span the entire surface area of the front and side walls, with layers of additional content detail applied as smaller windows via three ultra short throw projectors. Further intensified by the 7.2 audio setup delivering sound from 8 amplifier channels, all speakers are mounted at elevated height to deliver a fully immersive space.
A range of 5” Android™Toughbook rugged handheld devices are distributed amongst visitors, with a dedicated app that allows them to select relevant content of interest via integrated NFC tags. Three distinct zones demonstrate the rugged capabilities of the Toughbook notebooks and tablets, by mirroring the pressure the devices may be put under. A drop, water and ball test showcases the device’s waterproof qualities and its ability to withstand impacts.
Two Space Player™ hydrid lighting projectors enhance the branding presence by illuminating and spotlighting engaging and moving graphics on the inside and outside walls.
During commissioning and programming, AB Creative provided valuable feedback which was invested and converted into improving the experience and ambience. Due to the complexity of ‘Panatown’ and the vast amount of media files that had to be commissioned, a committed approach was required to ensure the utmost precision with the media upload and final projection overlay. Sysco acted responsively throughout the final phases of the project to deliver a high quality, professional finish.
Sysco worked flexibly and proactively to coordinate alterations in order to further develop this enhanced experience. Adjustments were implemented across various showcase areas to fine tune the audiovisual elements, and maximise the customer experience. The late inclusion of an additional projection onto a glass wall, required an inventive approach to incorporate this as part of the experience and install this custom solution in a timely manner for the project deadline.
As part of the engineering process, considered decisions were made to ensure that the audiovisual elements would reflect the project specifications. Spanning just 100m², this compact Experience Centre offered physical limitations and restricted capacity regarding the potential positioning of AV technology, in particular the quantity and scale of projections. Concise technical analysis and calculations were required in order to work within these physical parameters. Sysco was able to offer bespoke rigging solutions and adaptive processes to maximise the capabilities of the space.
Working closely with Panasonic, AB Creative and Hart Wilcox was fundamental in understanding the creative scope for this very specific brand vision and high-tech immersive customer experience. Strong communication facilitated a more coherent and aligned collaboration between all teams, enabling the conversion of a design vision into a feasible and tangible reality.